After studying fashion design in Paris, France, Céline Gaiardo joined the Louis Vuitton’s luxury design studio as a textile designer.
A few years later, she moved to Guatemala to design the textile collections for a weavers association. Two years into the field, she developed close relationships with her co-workers and community where she decided to continue promoting these artisans internationally. She founded Coutume in France in 2018.
Since 2020, the design studio has been based in Oaxaca, Mexico, where she designs and produces home-goods in collaboration with artisans from all over Central America.